TUNE Hippo Campus - Way It Goes (Radio Edit)
The single follows Hippo Campus recent critically acclaimed single ‘Boyish’, which marked the band’s first studio recordings in over a year and picked up substantial support from the likes of Huw Stephens, Greg James, Radio X, Steve Lamacq, Annie Mac, NPR and more, whilst the tracks currently sit on over 1,000,000 combined Spotify streams.
One of the band’s most immediate songs to date, ‘Way It Goes’ is an exploration of the human condition and self perception, whilst considering the idea that the culture of cool is rapidly becoming something of a religion in its own right.
"Set in early spring on a frozen lake in Cumberland Wisconsin, "way it goes" was a moment of clarity; a realization that we are comedy. We exist in a world where our main news source is a social media website. Materialism is our dogma. We seek to control the way our peers perceive us. We engage social issues as a backdrop for our personal drama. It’s the rare moments when we can escape from this artificial reality, that really matter."
The band’s forthcoming debut 'landmark' was written and recorded over the past twelve months and produced by the fast-rising BJ Burton (Bon Iver, Francis & The Lights, Low). The record marks a true coming of age for the band, exploring an intimate world of universal concepts; love and loss, family and friendship, hope and self-doubt, amongst many others. A milestone at the time in life of which certain questions are answered, but so many more are asked.
Eschewing any of the band’s critically acclaimed previous works, 'landmark' is a collection of thirteen brand new Hippo Campus songs - a debut in the truest sense, and one that musically uncovers a series of fresh sounds from the group. Whilst a strong grasp remains on their classic songwriting capabilities, another is held for experimentation and sonic discovery.
Since forming, Hippo Campus’ rapid ascent has seen them become an undeniable breakthrough act - performing packed shows around the world, and picking up champions in Zane Lowe, Conan O’Brien, Annie Mac, NME, DIY Magazine and many more.
The band have also shared news of a full UK and US tour, this follows a near non-stop run since the band’s first dates outside of their hometown back at SXSW 2015 and has included tours with the likes of Real Estate, Walk The Moon, Saint Motel and Modest Mouse as well as festival appearances at Reading & Leeds and Lollapalooza.