TUNE KRRUM - Hard On You
Krrum - 'Hard On You'
New single via 37 Adventures
'Evil Twin' goes number 1 on Hype Machine, UK + US Spotify Viral Chart
"Expect the unexpected when listening to Krrum" Pigeons & Planes
"In a brightly coloured world of its own" Stereogum
"Among the year's best so far...heady, post-Jai-Paul brilliance" DIY
"It's a beauty" - Noisey
"Avant-pop with an R&B twist...distorted and deliciously dark" Clash
Krrum releases his second single, 'Hard On You', today via 37 Adventures. This follows breakout track 'Evil Twin', which reached number 1 on Hype Machine, made Spotify UK and US' viral chart, and has picked up support across Radio 1 and Beats 1 (with over half a million hits).
Born in the close, sometimes-claustrophobic confines of The Dark Peak, mysterious artist and producer Krrum started writing songs at the age of thirteen, stumbling into his pseudonym whilst working at a butchers. Keen to broaden his horizons, he moved to Leeds to study, where he also became engrossed in the aesthetic and beats of early-Gorillaz, the melancholic songwriting of Justin Vernon, and the eccentricity of Jai Paul.
Built around an equally strong, surreal visual aesthetic, 'Hard On You' will also see Krrum make his debut live appearances, with further show-details to follow.