TUNE MorMor - Heaven's Only Wishful
Track: Heaven’s Only Wishful
Impact Date: 7th April 2018
Socials: Instagram / Facebook / Twitter
Pitchfork Best New Music - https://pitchfork.com/reviews/tracks/mormor-heavens-only-wishful/
MorMor, the moniker of rising singer / producer / multi-instrumentalist Seth Nyquist, crafts ambitious and genre-bending pop songs that declare the arrival of a new talent with a singular vision. MorMor infuses his music with a tapestry of influences, mirroring the diversity of his hometown of Toronto.
Personal often to the point of existential, MorMor’s music captures what it feels like to be alone in crowds, to somehow operate as an improbable outsider in a city you’ve lived in your entire life. Though deeply aware and very much connected with his city’s diverse musical scene, MorMor diverges from the perceived “Toronto sound” that has become convenient nomenclature. While grateful for those big marquee names that have made their songs internationally known, his singular style places him in good company with, and in the good graces of, rising Toronto stars BadBadNotGood, Daniel Caesar, and Charlotte Day Wilson.
It’s that homegrown familiarity with these streets and neighborhoods that sets him apart and, frees him somewhat from the trends and industry pressures, unlike those who move to Toronto for their so-called big break. Never one to hop bandwagons, MorMor looks inwards to his multi- faceted inspirations, rather than mimicking trends that may come and go. MorMor’s music deftly touches so many genres and emotions, in a uniquely accessible and intelligent way that all but guarantees his promising career ahead. At the rate he’s going, we may not have to wait very long to see that potential fulfilled.