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Album Info

Welsh psych-slackers KEYS’ new album, Ring the Changes, is a12 strong-song journey through their influences from across the pond, think Stooges, Violent Femmes, Velvets, Sly Stone, Jonathan Richman. Matth Keys, “We called the album Ring the Changes because it felt like a new band. We had a new drummer, new approach and the songs just flew out!” Ring the Changes does indeed have the urgency and immediacy of a debut album. However this album continues the lo-fi explorations of previous releases Fire Inside (2009) and Bitten by Wolves (2011). Recorded in one weekend on 8 track tape by kindred lo-fi spirit Pixy Jones from El Goodo, Ring the Changes shuns sonic trickery for blistering performances with minimal overdubs. Keys, recently dropping the definite article, have created a love letter to American Music for their latest album. “We tweaked the name because it really feels like a new band”, states Matth keys frontman. “Perhaps we should have changed the name but we feel that we’re onto something and this new album is some sort of continuation of what we’ve been doing with our last couple of releases. 60s psych is in our DNA. But we wanted something really direct and instant this time. We want to put a smile on your face!” For fans of: Parquet Courts, Smith Westerns, Jim Jones Revue, The Ramones, Jonathan Richman, Velvet Underground